News & Updates
Promotions, supplier news and branch updates for the trade
Including Gemcell updates, supplier campaigns and practical notices from our WA branches.
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What the trade needs to know now
Practical updates for contractors, branch visitors and account customers who need supply information without the noise.
MATelec Smokies now available through MIW
Need a simple, reliable battery-powered smoke alarm for the job? Talk to your local MIW branch about the MATelec Australia DET-SMK-DC1 and DET-SMK-DC10.
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Recent news from MIW
Branch notices, supplier activity and network updates collected in one place for trade customers.
How To: Authentic Marketing For Electricians
Marketing your electrical business doesn't call for a massive advertising budget or a Hollywood production crew - it requires authenticity. In an industry where reputation is everything, winning over customers comes down to one crucial element: trust.
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How Electrical Contractors Should Handle Fake Google Reviews
Receiving a scathing one-star review from someone who is not even a customer can be frustrating for any business owner.
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Gemcell magazine
Electrical Gems Issue 194
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Need current pricing or stock?
News articles are general updates. For live availability, project support or account pricing, contact your nearest branch.